· Leadership role with 13+ years Agency experience, specializing in organizing teams for cross platform executions.
· Proficient in both Agile and Waterfall methodologies- certified Scrum Master.
· Experienced working with all stakeholders to create SOW and then monitoring the progress throughout all phases of the project lifecycle including detailed timing/scheduling, resourcing, change management and quality control.
· Accustom to communicating all expectations, monitoring burn reports, motivating team members (including creative, designers, developers) removing obstacles, and maintaining delivery goals.
· Client Facing with the ability to clearly communicate production and brand development advice.
· Prolific negotiator of budgets with deep knowledge of industry standards and experience managing budgets ranging from $400.00 - $700.00 Geico social post to $7ml integrated production of Microsoft Retail Store interior digital display and brand design.
· Crisis Management Specialist.
· Bottomless vendor resources, including National and International Illustrators and Illustrator Reps, Animators, CGI Artists, Photographers and Photographer Reps, Stock, Editorial Houses, VO and Audio Resources, Content Creators, Media and Ad Servers.
Work History:
07/2019 to Present: Sr. Content/Digital Producer/Project Manager
Yebo Advertising Agency, Richmond, VA.
· Develop and implement workflow processes using both Agile and Waterfall methodologies
· Communicate detailed deliverables and specifications to all vendors, developers and creative
· Create SOW, communicate it clearly to all stakeholders, negotiate all costs and fees, and establish and maintain all deliverables thru the lifecycle of multi-platform campaigns that include broadcast, social, radio, SMS/MMS, email, websites, and HTML5.
01/2019 to 07/2019 - Freelance: Grow Agency, Norfolk VA Sr. Content/Digital Producer/Project Manager, Broadcast Line Producer
Client- Adidas- Sponsor of the Boston Marathon - https://thisisgrow.com/work/boston-marathon
· Utilizing my deep resources, asked to provide options for Directors, Editors and local Virgin and Boston crews to partner with, negotiate rates, and assist in establishing timing and logistics of grip and camera equipment
· Provide technical guidance and support with the broadcast aspect of the
· Work closely with the backend developers to ensure all equipment fed footage into the database
04/2007 to 01/2019- Full Time: Sr Digital Producer/Project Manager
The Martin Agency, Richmond, VA.
· Specialized in managing brand campaigns that would live cross platform (including broadcast, print, social, web and mobile).
· Established SOW and maintained schedules and budgets of multi-media content development.
· Created and managed budgets including fee, OOP and vendor/freelance.
· Worked extensively with HTML banner and website builds- guiding Client and Account team thru build approaches, efficiencies and optimizations based on client financial considerations and strategic KPIs.
· Responsible for 3rd party vendor selection as well as worked with Martin’s in-house digital studio on complex HTML campaigns for clients such as Walmart, Timberlands, Stolichnaya, Penske and Doubletree.
· Managed yearlong social campaigns maintained annual budgets and social content calendars while, at times, also executed creative concepts for Kozy Shack, Purina, Sabra, and Stoli.
· Effectively managed global workflows of in-house and 3rd party vendor teams.
· Worked in conjunction with creative technologist and UX to map user journey through website builds including an MMS experience and media calendar metrix.
Clients Include:
Hilton/Doubletree, Land O Lakes, Geico, Walmart, B.F. Goodrich, Norwegian Cruise Lines, Living Social, Manpower, Morgan Stanley, Penske, Colonial Williamsburg, Kraft/Stove Top, Earth University, Experian, Microsoft, Hanes, Stolichnaya, Kozy Shack, Sabra.
1990 to 2007- Freelance: Broadcast Associate Producer, Studio Manager, Production Coordinator, Photographer
Clients include:
Mary Ellen Mark, Bert Stern, Christopher Micaud, Christian Witkin, David LaChapelle, Dah Len and David Massey for ESPN, British Vogue, Neiman Marcus, Harper’s Bazaar, L’Oreal, Bergdorf Goodman, Hanes, Altoids, Smashing Pumpkins, W Magazine, Vogue, The History Channel, American Express and Reebok.
Education:
Achieved Bachelor of Art degree with a major in Communication Arts and minor in Photography from Va. Commonwealth Univ.